Thought Leaders and Decision makers from the innovation drivers amongst brands and enterprises will meet in Munich also this year. Best practice cases from different business fields will show innovations based on consumer integration that created successful products, services and brands.

Open Innovation, Social Branding, Brand Equity, Personal Metrics, Customized Innovation or Design Thinking are buzzwords to be discussed and to be complemented with actual suggestions on how to useSocial Networks and Digital Marketing for brand leadership, communications and product management.

The InnovationCampus09 addresses executives, managers, brand responsible and scientist being active in topic fields such as Innovation, Digital Marketing, Social Media / Web 2.0, Market & Consumer Insights, Product management, New Product Development, Business Development, Strategy, R&D and Product Design.